Paid Search: A Digital Marketing Reset As Privacy Takes Center Stage

Enrollment Management Round Table with Enrollment Resources

Recently, digital marketers and the online advertising platforms they use have been faced with a challenging loss of data. New cookie tracking restrictions went into effect in April of this year for Apple devices that were prompted by privacy concerns around personal data use.

Download the whitepaper here [PDF].

AI-generated transcript here.

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Podcast: Tips for Increasing Your Enrollment

Enrollment Management Round Table with Enrollment Resources

A number of tips you can take away immediately and use within your school without the help of a guru. Things you can just get done. The by-product will be that you should see some incremental lifts in enrollment revenue and perhaps some incremental opportunities to cut costs.

Read the transcript here. 

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Podcast: The ROI Of Split Testing

Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! 

Read the transcript here. 

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Podcast #52: How To Set Up Effective Remote Admissions Fast

Enrollment Management Round Table with Enrollment Resources

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.

Read the transcript here.

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Podcast #51: Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!

Read the transcript here.

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Podcast: How Positioning Can Increase Market Share And Focus Your Efforts

Enrollment Management Round Table with Enrollment ResourcesIn this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning.

Through examples from EDU and other industries, learn how Positioning can help your school…

  • Efficiently realign your internal resources
  • Grab and successfully defend a prominent spot in the mind of your prospective student
  • Increase your market share

Read the transcript here.

Podcast: Organize A Quality Remote Admissions Program Quickly

Enrollment Management Round Table with Enrollment Resources - Organize A Quality Remote Admissions Program Quickly

In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions program quickly.

For more information about setting-up effective Remote Admissions at your school, read “Immediate Steps For Virtual Admissions.

For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.

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