Podcast: How Positioning Can Increase Market Share And Focus Your Efforts

Enrollment Management Round Table with Enrollment ResourcesIn this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning.

Through examples from EDU and other industries, learn how Positioning can help your school…

  • Efficiently realign your internal resources
  • Grab and successfully defend a prominent spot in the mind of your prospective student
  • Increase your market share

Read the transcript here.

Podcast: Organize A Quality Remote Admissions Program Quickly

Enrollment Management Round Table with Enrollment Resources - Organize A Quality Remote Admissions Program Quickly

In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions program quickly.

For more information about setting-up effective Remote Admissions at your school, read “Immediate Steps For Virtual Admissions.

For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.

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Podcast #50: Strategies To Get The Regulators Off Your Back

Enrollment Management Round Table with Enrollment Resources - Strategies To Get The Regulators Off Your Back

Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?

Takeaways include:

  • Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones?
  • Some key operational elements that will help your School become world-class.
  • Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate.
  • As you move toward becoming a world-class school, how do you avoid back-sliding?

Transcript available here.

Podcast #49: The Anatomy Of A Rock Star DOA

Enrollment Management Round Table with Enrollment Resources

In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school.

Listen to episode #49 of The Enrollment Management Round Table Podcast to take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA.

Takeaways include:

  • The exact KPIs to measure, understand and track (and why they’re so important)
  • How to use reports to track your team’s KPIs (and how reports should influence your coaching plans)
  • Why you should use a Starts planning and adjustment tool (and how to do it)
  • Why you should use scripts, how to test and improve on your scripts, and how to ensure your team is always using your scripts
  • How to use all of the above to be an effective coach to members of your team!

At the end of this episode, you’ll know what we mean when we say that “the role of a Rock Star DOA is not to grow sales, but to grow their people!”

Full transcript available here.  

Podcast #48: How To Optimize Enrollment Revenue With Lean Management

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. 

Listen to episode #48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like…

  • House renovations
  • Manufacturing
  • Radio
  • Clinical psychology
  • Car dealerships and the automotive industry
  • Magazines
  • Lab testing
  • Direct mail
  • Newspapers

This podcast is ideal for schools on a fixed budget that also needs to grow!

Transcript available here.

Podcast #47: Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…

  • Small process improvements that you can use immediately to improve revenues within your school without having to buy advertising or hire people
  • The one test that will immediately improve and heighten the persuasion of all your headlines, sales propositions and other messaging
  • How to capture the benefits of lean management at your school

Take the first steps toward small changes that will have a substantial and lasting impact at your school.

Transcript available here.

Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars

It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now!

Transcript available here.